Get your business online
We'll help you every step of the way with articles, videos, expert interviews and more.
We'll help you every step of the way with articles, videos, expert interviews and more.
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13 Jun 2013
Crowdsourcing: mission for the massesCrowdsourcing is more than mere hype. It is one of this year’s major IT subjects with companies outsourcing work and creative processes to Internet users (the ‘crowd’). There are number of platforms available to interested parties. |
10 May 2013
Resources to help kick-start your businessThere are lots of challenges involved in setting up a business, but one of the most difficult hurdles is actually getting started. |
22 Jan 2013
How to source funding for your startupFundraising is a daunting process. Outside of the circle of people who know you, believe in you, and may be able to support you financially in some way, the next step - convincing external investors that your idea is worth their time and their money - can seem disheartening. |
“The website for people who love Britain” is how Jonathan Thomas, founder and curator of Angolotopia describes his site, which has developed from an idea in a closet in Chicago five years ago to what is now his full-time job.
Being able to sell products online can take your business to a completely new level, opening up a potentially enormous new market. But in order to sell products over the web you need to be able automatically process payments online, and this can be a challenge for small businesses which don’t have the technical skills or budget to build an ecommerce site.
Behind every project, there’s an idea. It could be the result of your experience or personal skills, the fruit of your imagination, or even originate from watching the world around you. It could be conservative or original, depending on the context and the market that you want to target. So, what sort of idea will you come up with? Here’s some food for thought:
To be successful in the modern workplace a person needs good communication skills and the ability to interact well with their colleagues. But what about people who are not good at these things? Those who are naturally more introverted might prefer to work alone, but that can put them at a disadvantage in environments where close collaboration with others is necessary.
The simplest and most common idea people have for a new website is a blog, or content based website, featuring regularly updated articles about a particular topic of interest, very much like this website.
The good news is that it’s very easy to build a content-based website. But doing it well enough to become successful takes planning and commitment. Some might even say that it takes a lot of hard work, but if you’re creating content about a topic that you find interesting, it probably won’t feel like work at all.
If you’re running any kind of website or online business it’s important to understand how people interact with your site. Web-analytics tools can help you to find out how people get to your site and what they do when they’re there, what parts of your site they like, and what parts make them lose interest.
Imagine you want to buy a new camera, so you go to the internet to do some research and enter “digital camera” into Google. There are millions of web pages about digital cameras, so how does Google (or any other search engine) decide which to display at the top of the search results?
